#1 Increased Brand Awareness
Social media is a powerful tool when it comes to growing your brand awareness; it helps your brand gain more popularity by simply making people interact with your content. You can increase the visibility of your page by sharing it with your target audience and by making people share it further.
The other most important thing is to be active on your social media site and post regularly this will not only increase the visibility but this will help in targeting potential customers easily as each post shared is introduced to a new network of individuals.